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The alternative to charging for content – and still make money

UTalkMarketing.com10-03-2010 18-03-43

March 10th, 2010  |  view entire article
Publishers are faced with an ever growing challenge as print sales slip and readers largely reluctant to pay for content online.
Sure they could start simply churning out advertorial. That would surely keep the advertisers happy, but where’s the editorial credibility or ethics?
A new tool could well be the much sought after holy grail offering to monetise content both ‘seamlessly’ and ‘ethically’.
It comes from Skimlinks, a content monetisation service that we picked up on UTalkMarketing some time ago, and now operating on more than a half million sites – blogs, newspapers, content networks and forums – worldwide.