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Good.ly expands its charitable remit with new merchant partnerships

Tech Crunch

Milo Yiannopoulos   |    July 31st, 2009   |   view article

There’s something in the water of Web 2.0 that makes every semi-successful start-up desperate to “give something back” before they’ve really “got” anything themselves. In the good old days, corporate social responsibility was a pricey but worthwhile PR investment; now, having social conscience seems to be part of the job description for aspiring tech entrepreneurs.

So it is with Skimbit’s Alicia Navarro, whose affiliate sales product Skimlinks has been mopping up at awards ceremonies this year.